3.1 Philip Lim – Viviane Sassen – Ethiopia

Shot in Ethiopia, Baker and Co productions sensationally produced the Spring/Summer 2016 campaign for iconic fashion label 3.1 Phillip Lim.

African supermodel Liya Kebede of IMG model agency featured in the campaign. The East African city of Addis Ababa was the location for this amazing shoot. Viviane Sassen, fine art and fashion photographer of London based photographic agency We Folk shot in her trade mark simplistic arty fashion. A ‘coming home’ theme was attached to the creative brief. As a result Kebede’s family were incorporated into the campaign set in their home town of Addis Ababa.

Photographer: Viviane Sassen @ We Folk

Talent: Liya Kebede @ IMG

Creative Director: Phillip Lim

Producer: Baker & Co

Location: Addis Ababa, Ethiopia

Photo Production: Baker & Co