Diesel + Edun – Alasdair Mclellan – Senegal

Both Diesel and Edun have incredibly forward thinking social and environmental philosophies. This collaboration between the the two mega brands was born out of their intention to Take this to the next level. All the cotton for the collaborative collection was produced with fair trade practices in Uganda. The casting was a Pan-African mix of international front runners from disciplines across  the spectrum, with the concept of the campaign being to showcase some of the incredible up and coming talent that is alive in Africa.

Creative Director: Jefferson Hack

Photographer: Alasdair Mclellan @ Art Partner c/o Carole Guenebeaud

Art Director: Sara Hemming @ DJA

Location: Senegal

Photo Production: Baker & Co